MAD RABBIT TATTOO.

www.madrabbit.com

Mad Rabbit is a modern tattoo-care // lifestyle brand focused on redefining how people care for their permanent art. The brand delivers a fully integrated skincare system spanning pre-care, in-studio artist support, aftercare, and everyday maintenance.

My role has been leading art direction and creative execution across all brand touchpoints, including brand explorations, campaign direction, packaging and retail design, digital assets (web, email, social, meta ads), and assistance in visual direction for content production (photography, video, lifestyle campaigns).

Creative Campaigns

Digital Experiences

Perfomance Marketing

Printed Goodies

CREATIVE ID + CAMPAIGNS.

‘25 Fall Refresh Campaign

Creative Direction, Fall 2025

The initiative for Q3/Q4 was to refresh the brand’s visual identity—bringing it back to its roots of being approachable, human, and deeply connected to personal expression. Our goal was to evolve the brand from feeling purely product-focused into something lighter, warmer, and more emotionally resonant.

For this shoot, we aimed to position the visuals as more human, intimate, displaying small moments of ink and product interaction where the brand is meant to compliment your lifestyle and stories rather than be the prominent focus.

Key Creative Principles:

Minimalist, editorial-inspired lighting
Clean backdrops in white, grey, and warm neutrals
Natural-meets-studio lighting for authentic, skin-focused texture
Heavy intentionality around shadows and negative space
A move toward nostalgic, intimate, identity-centered narratives

Moodboard

Process

Execution

‘25 Pro Glide Launch

I led the full creative direction for the updated Pro Glide launch, creating a clean, minimal, and professional visual system that elevated the product and aligned with our new brand initiative. This included shoot direction, visual strategy, and all creative assets for the PRO line.

Key Creative Principles: